Step 1 - MOODBOARD
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/2bd9f355-0a59-4e30-9e5c-f2a1e27584c8_rw_3840.jpg?h=1c2376955d0cc6ef88d8e8786ae92c8d)
STEP 2 - BRAINSTORM
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/245d9a92-1851-4272-9105-1f8362b7ae8d_rw_1920.jpg?h=494baca3370527c18f4d15f169ea924d)
STEP 3 - ROUGH SKETCH IDEATION
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/3e2ef9b8-b6da-4d6d-8e75-1a804016d1b4_rw_3840.jpg?h=1a3fd7a7177fbab7bf10d0a80411ad8d)
STEP 4 - ROUGH DIGITAL SKETCH IDEATION
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/3b0687d7-9776-4ef3-8cfa-aa32352c57a1_rw_1920.jpg?h=75629798da10537b7d607270059eb8e2)
STEP 5 - More rough ideation on the computer...
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/2fdabdf1-04dc-4913-aae1-88b14ea4ff68_rw_1200.png?h=03dd1a6ab80469b302517916f28b1a9b)
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/e21459bb-0c34-49bc-8588-89ad0e0fe672_rw_1200.png?h=b84a9ec3b4a7ac38809388b93e991ce7)
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/7ab5806c-712b-4bf1-bd94-16b71bff1850_rw_1200.png?h=42be65752834d5dc29eb38216ee6842f)
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/1a3b5f89-70ca-47ca-b807-e1ad71f8edfe_rw_1200.png?h=65bd7cdcfe8552eb6ba4df310657795a)
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/05a7a403-c27a-4a07-a820-6950bd4bb67a_rw_1200.png?h=29908ce9e5b33e6adb7f35648d70d0ce)
STEP 6 - TYPE SYSTEM
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/74ed98bf-6b35-4108-8a4b-4b961edf1f4b_rw_3840.jpg?h=b3997f08b635daf8856999569d6a085e)
STEP 7 - FINAL LOGO in BLACK & FULL COLOR
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/f50ed41d-f8d0-4ee1-9df3-ff56c7c105ca_rw_3840.jpg?h=cb0222264c1ea279857b6ebccf2f8285)
STEP 8 - LOCKUP SPACING
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/896694de-0f56-48ae-8029-0c7d9899d87a_rw_3840.jpg?h=e75babb8acbe86b6ea138d16cebc11f5)
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/1f133738-027f-4e10-940c-af7ee48edf6d_rw_3840.jpg?h=6563a54facebdad89091fc34a13f23a6)
STEP 9 - SECONDARY MARK CREATION
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/44530d8a-498b-48d5-b6f7-b6b286dd5432_rw_3840.jpg?h=28fa80956c6b932c67a1773ea93134bf)
STEP 10 - PRODUCT MOCKUPS
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/3f723e53-57de-48ef-9e0a-a502bee5ef03_rw_3840.jpg?h=6d2b4e215cd806f98dc4a07e5ef139dc)
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/05585e1b-9382-490d-b92e-73d633305fef_rw_3840.jpg?h=7e9138cb8d7e7e9d2bc05d6207cf706f)
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/fdfa9b9f-4047-4f46-9dd5-95bc411105c6_rw_3840.jpg?h=880e8cf6a4d6354564bf0bb9c09a89f7)
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/432bdbfb-50f2-4ff0-a618-930e801ed4a3_rw_3840.jpg?h=c2d640c31fc875fe778d7181de29158c)
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/11eb3460-7ba0-468a-b5a7-96c766b9a3b5_rw_3840.jpg?h=ffa8511cb031aeb38b480b8748c21193)
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/360060ee-c9a5-4a66-b563-3236ff159277_rw_3840.jpg?h=b98d758443cb7129b0691dcfeca987e0)
STEP 11 - BRAND ANALYSIS / CREATIVE BRIEF
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/fdeb9a4f-0714-4d4a-8844-78fbc27cd322_rw_1920.jpg?h=d5bd5985ec058f118aaad25fc7bce859)
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/ba2c6b8b-b582-4c74-aa50-74c8dfe459a8_rw_1920.jpg?h=815efaf343a81b4556fdf6eeee16221c)
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/84601066-e165-45d4-9d54-f549bf9b03cf_rw_1920.jpg?h=219d4a40cb6be1ec9f3f7c039a8b3409)
STEP 12 - STYLE SCAPE
![](https://cdn.myportfolio.com/9c77fa78-2eac-421e-af67-6e92ec630585/11245fe3-c45f-4039-bc3a-e303ba5b22bb_rw_3840.jpg?h=948c5e61b6404cc917e00fa155ccc9a5)
ALL DONE! Now we have a finished brand