My Design Process

A glimpse inside the design process I go through when developing a brand identity.

Step 1 - MOODBOARD

STEP 2 - BRAINSTORM

STEP 3 - ROUGH SKETCH IDEATION

STEP 4 - ROUGH DIGITAL SKETCH IDEATION

STEP 5 - More rough ideation on the computer...

STEP 6 - TYPE SYSTEM

STEP 7 - FINAL LOGO in BLACK & FULL COLOR

STEP 8 - LOCKUP SPACING

STEP 9 - SECONDARY MARK CREATION

STEP 10 - PRODUCT MOCKUPS

STEP 11 - BRAND ANALYSIS / CREATIVE BRIEF

STEP 12 - STYLE SCAPE

ALL DONE! Now we have a finished brand

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